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Winners of O-CHA Pioneer Award 2017
Academic Research Award
Excellent academic research related to tea
Monobe Manami
(Institute of Fruit Tree and Tea Science, NARO)
Research on immunostimulation of cold extract of green tea
The main functionality of tea is considered EGCG and hot water is suitable to bring out the EGCG of tea. Under this circumstances, she clarified the immunostimulatory effect of "EGC", and showed the effect can be more expected for tea brewed in cold water. Her research has been contributed to spreading cold brewed green tea.
Industrial Technology/Product Development Award
Development of excellent technologies and products related to tea production and consumption
Marketing department of Kirin Holdings Company, Limited
Expansion of the green tea drinking group by developing decaffeinated green tea beverages
There are some groups such as pregnant women and elderly people who have avoided drinking green tea due to the action of caffeine, but with the development of decaffeinated green tea beverages, it has become possible to drink green tea at any time regardless of physical constitution or physical condition. They contributed to the expantion of the green tea drinking group.
Culture and Arts Award
Outstanding achievements in tea culture and art
Iwama Machiko
"Chayakudogen" -A bridge from history to science-
Explaining the function of tea from the historical aspect as "Chayakudogen" (tea is medicine). This research, which is based on the history of old and new cutting-edge issues, is expected to guide young researchers in the future and develop.
CHAllenge Award
Ambitious efforts to drive the future of tea
Kyoto Obubu Tea Farms
Contribution to the spread of Japanese tea in an original way
They produce tea and sell them with the education for consumers. So far, 60 people from 17 countries have participated in the international intern program to learn Japanese tea at their tea farms, the graduates are actively working for tea industry in the world. Also, their tea-related activities are revitalizing Wazuka Town, which is suffering from a declining population.
Chamber of Tea Association of Shizuoka Pref.
Monthly "Cha", which has been a guidepost for the development of the Japanese tea industry for 70 years
For 70 years since its the first number in 1948, shortly after the WWII, it has never been suspended as a monthly magazine, and as a comprehensive specialized magazine related to tea production, distribution, and sales, it continues to disseminate information in line with the times in Japan. It contributes to the promotion of the tea industry.
Award ceremony of 2017 O-CHA Pioneer Award (2018.3.19)
