World Green Tea Conference 2025

"World Green Tea Conference 2025"Conference Details

Organizer

• The 9th O-CHA Festival Executive Committee
• World Green Tea Association

Date

24th October 2025　AM10:30～PM5:00 　(Door open at AM10:00)

Venue

The Shizuoka Convention and Arts Center "Granship"

11th Floor Conference Hall "Winds"

(2-3-1 Higashi Shizuoka Suruga-ku, Shizuoka-city)

Contents

Japanese green tea export is steadily increasing at a rate of 20-30% compared to the previous year. In order to expand the global green tea market in the future, it will be important to expand production for export as well as to implement a branding strategy that increases added value.

The World Green Tea Conference 2025 will gather tea industry experts who are active in Japan, Asia, Europe and the United States to discuss this topic from various perspectives, including culture, approaching the younger generation, health and functionality, premiumization, education, and promotion.

Speaker

・Nakamura Yoriyuki (Director of the Tea Science Center at University of Shizuoka)

・Iwamoto Ryo (CEO of TeaRoom Inc. / Associate professor of Urasenke)

・Katharine P. Burnett (Professor, University of California, Davis / Founder and Director 　of the Global Tea Institute for the Study of Tea Culture and Science)

・Sharon Hall (Chief Executive of the United Kingdom Tea and Infusions Association)

・Wan Xiaochun (Professor, Anhui Agricultural University / Director, State Key Laboratory 　of Tea Plant Germplasm Innovation and Resource Utilization)

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 *in order of presentation

 

Program

1. Presentation

2. Panel disucussion　"Global green tea market expansion and the branding"

　Chairperson : Nakamura Yoriyuki

 

●Language: Japanese / English

 

Contact

World Green Tea Association

Email: tea@o-cha.net