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World Green Tea Conference 2022

"World Green Tea Conference 2022"Conference Details


  • The 8th O-CHA Festival Executive Committee
  • World Green Tea Association


10th October 2022 PM1:30~PM4:30 (Door open at PM1:00)


The Shizuoka Convention and Arts Center "Granship"

11th Floor Conference Hall "Winds"

(2-3-1 Higashi Shizuoka Suruga-ku, Shizuoka-city)


Osamu SUMIKAWA (Institute of Fruit Tree and Tea Science, NARO)


The world tea consumption is increasing, and people have started to aware about the health. These background and economic conditions, tea exporting countries are increasing their consumptions in their own countries, and is predicted that world's green tea production will continue to increase. In addition, exports of Japanese tea are on the rise, and the export value of Japanese green tea in 2021 reached a record high of 20.4 billion yen.

At the World Green Tea Conference 2022, representatives of the tea industry in Europe and the U.S., which are the main export destinations of Japanese tea, will give presentations to let us know the latest trends in tea. At the session II, the panelists who actually sell Japanese tea at overseas will discuss what is happening and we explore the diverse potential of Japanese tea.


  • Osamu SUMIKAWA (Institute of Fruit Tree and Tea Science, NARO)
  • Dr. Sharon HALL (Chief Executive, UKTIA)

"The UK Market, tea drinking culture, and opportunities for Japanese tea"

  • Maximilian WITTIG (Secretary General German Tea & Herbal Infusions Association)

"Green tea marked today and current perspectives for Japanese tea"

  • Rona TISON (Executive Vice President/Corporate Relations & PR - ITO EN (North America) INC.)

"Japanese green tea in the U.S. marketplace"

*Click the title to watch the overseas speakers' presentation video.


  • Sara KADOWAKI (President, Sara’s Tea Caddie, LLC)
  • Katsutoshi FURUHASHI (President, Maruzen Tea Co., Ltd.)
  • Ian CHUN (CEO, Matcha Latte Media KK)
  • Florent WEUGUE (Manager, Thes du Japon)






World Green Tea Association

Zip code: 422-8067

14-1 Minamicho, Suruga-ku, Shizuoka city, Shizuoka JAPAN

Phone: +81 54 654 3700