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Concept of the festival
Tea originated from Asia makes our life rich and gives us comfort.
Recently, the merit of tea including Tea culture and Tea function is attracting more interest of people in the world than ever.
Under current trend, we hold second “World O-CHA(tea) Festival 2004” in 2004.
It aims to promote establishment or exchange of human network among the industry, culture and Science on tea, send general information on tea and lead to contribute to the further development of tea industry and other fields related to the tea. |
| Theme |
O-CHA is the universal word |
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| Date |
Wednesday, November 3- Sunday, November 7,2004 |
| Site |
Granship
(79-4 Ikeda, Shizuoka-city)
TwinMesse Shizuoka
(3-1-10 Magarikane, Shizuoka-city) |
| Organizer |
The Organizing Committee of World O-CHA(tea) Festival |
| Co-Organizer |
World Green Tea Association
2004 International Conference on O-CHA(tea) Culture and Science
(ICOS)
Shizuoka Prefecture |
| Secretariat |
The Organization Committee of World O-CHA(tea) Festival 2004
Honorary President:Yoshinobu Ishikawa (Governor, Shizuoka Prefecture)
Chairperson :Shosaburo Kimura
(President, Shizuoka University of Culture and Art)
Contact
Staff of World Green Tea, O-CHA(tea) Promotion Office,
Shizuoka Prefectural Government
9-6 Otemachi Shizuoka-shi, Shizuoka-ken, Japan, 420-8601
Tel +81-54-221-3335 Fax +81-54-221-2299 E-mail ryokucha@pref.shizuoka.lg.jp |
Outline of major program
Granship
| Program |
outline |
| Theme Pavillion“O-CHA is the universal word” |
 Putting a great tea tree from Yunnan Province, China, in the middle of the hall as a symbol image, introducing the tea production and consumption in the tea diffused countries and the various cul-tures. (Photo by kanaya tea museum)
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| World Green Tea Conference |
International conference consisted of participants from green tea producing or consuming countries |
| ICOS 2004 |
 Present the latest research result from fields of production, health benefit, history & culture, marketing & industry
previous conference in 2001
578 researchers from 19 countries and areas participated and did the joint symposium, oral presentation, poster session, etc |
| Shizuoka-CHA World |
 Introduction the attraction of Shizuoka-CHA from the viewpoint of producing sources, brands, history, tea culture,etc. |
| Original World Tea Party |
  Present you the tea party with various styles from the tradition to the novel. |
World O-CHA Messe
Large-scale General Fair on Tea : TwinMesse
the event in each area
| Entry Event |
Support for the practice of the voluntarily event which is themed “attraction of tea” and common people plan and perform. |
The Program may be changed.
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World Green Tea Association
Address:Shizuoka O-CHA Plaza, 14-1 Minamicho, Suruga-ku, Shizuoka City,Shizuoka Prefecture,422-8067 Japan
tel: +81-54-654-3700 Fax; +81-54-202-1460 E-mail:info@o-cha.net |
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